Attitude of Young People of India Towards Luxury Brands Essay Example for Free

Attitude of Young People of India Towards Luxury Brands Essay Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, â€Å"If they can’t have bread, give them brands instead! † In a relatively short time span of 20 years, India has moved from pavement markets to swanky malls, from frugal minded consumer to who want it all and from a population largely obessed with celebrity gossip to one which yearns to gain knowledge. India is taking wing. It is not simple because India is set to become the fastest growing major economy in the world. The combination of a large young working population, rising income levels, overwhelming consumer optimism and increasingly urbanized lifestyle is driving consumption growth in India. The market potential of world’s second largest population has not gone unnoticed. International Luxury brands have India on the radar. As developed market continue to battle economic turmoil. India offers luxury brand owners unrivalled growth opportunities. The Indian luxury market is projected to reach USD 14. 72 billion in 2015(CII and A. T. Kearny, 2011). It may represents only 1-2 percent of the global luxury market, but its market growth rate of more than 20 percent per annum, promise positive returns for luxury players. A flow of international brands from Giorgio Armani to Ferrari to Sofitel Hotel have entered the Indian market to claim a share of the luxury rupee. Many others are waiting, watching and preparing. This is not just about today’s market but a key strategic market of the future. Problem Definition: * Young consumer attitudes are essential for the marketers to plan their strategy in reaching the target consumers. So in our study we have focused to segment young consumers according to attitude variables. Objectives: * The aim of the study is to segment young consumers based on their three important beliefs parameters (confidence, trust, optimism) as we know beliefs is an important attitudes of consumer Literature review: 1. THE ROLE OF CONFIDENCE IN UNDERSTANDING AND PREDICTING BUYERS ATTITUDES AND PURCHASE INTENTIONS * Peter D. Bennett and Gilbert D. Harrell * Journal of Consumer Research * Vol. 2, No. 2 (Sep. , 1975), pp. 110-117 * Published by: The University of Chicago Press * Article Stable URL: http://www. jstor. org/stable/2488752 This research examines the role of buyers confidence in the formation of attitudes and purchase intention. It supports current buyer behavior theory which postulates a positive relationship between overall confidence in a brand and intention to purchase the brand. It also examine buyers confidence in their own ability to judge attributes of brands. 2. NEED FOR UNIQUENESS AND CONSUMPTION BEHAVIOUR FOR LUXURY BRANDS AMONGST INDIAN YOUTH * Authors: Meenakshi Handa, Arpita Khare * JournalInternational Journal of Indian Culture and Business Management * Publisher : Inderscience Publishers * ISSN:1753-0806 (Print),1753-0814 (Online) * IssueVolume 3, Number 5/2010 * Pages489-502 The purpose of this research was to examine the Indian youths need for uniqueness (NFU) and their attitudes towards luxury brand as an expression of individuality. A primary research was conducted amongst Indian University students to ascertain their NFU and perception of luxury brands. It was apparent that while the NFU is not very high amongst the Indian youth, luxury brands do symbolize status and individuality to them and serve a value-expressive function. As the Indian social system is witnessing a transition from traditional family driven values to more of western and individual-centric values, NFU and expression of self-identity amongst Indian youth may also become more marked. While marketing global luxury brands in India, advertising may be focused towards conveying a new identity to the consumers yet maintaining a balance with traditional norms and value systems. 3. LUXURY’S NEW DESTINATION – CHANGING PARADIGMS OF THE INDIAN CONSUMERS – AN EMPIRICAL STUDY * DR. BUSHAN D. SUDHAKAR*; ARUN KUMAR. PARISE * International Journal of Multidisciplinary Management Studies * Vol. 2 Issue 1, January 2012, ISSN 2249 8834 * Online available at http://zenithresearch. org. in/ In this study the researcher investigate, Indian consumer migration towards Luxury brands form value middle tier brands. The findings suggest that there is significant difference with the gender difference, social status, price, quality to purchase a luxury good. There is a higher association between the annual household income and Purchase of luxury goods It clearly says that affordability, quality, availability, celebrity, self-satisfaction, image and social status are the key drivers to the migration of consumers to Luxury brands from value middle tier branded goods. It confirms the view that brand perception and purchase value is, apart from socially oriented motives of buying to impress others also affected by financial, functional, and individual aspects. It would seem that the dimensions presented in this paper are appropriate variables for segmenting the market for branded items. 4. ATTITUDES TOWARDS THE CONCEPT OF LUXURY: AN EXPLORATORY ANALYSIS * Bernard Dubois, Groupe H. E. C Gilles Laurent, Groupe H. E. C. * Asia Pacific Advances in Consumer Research Volume 1, 1994 * Pages 273-278 In this paper is the author did an exploratory analysis of the perceptions and attitudes attached to the word (and underlying concept of) luxury. It is hoped that the results presented below will stimulate further research in the area and eventually contribute to the development of a theory of luxury acquisition and consumption behavior. Research Gap: The literature available on topics such as Need for uniqueness and consumption behavior for luxury brands amongst Indian youth, luxury’s new destination – changing paradigms of the Indian consumers – an empirical study, There is no study on attitude (belief like confidence, trust and optimism) of Young people of India towards Luxury brands, which will help in marketers to plan their strategy in reaching these new and promising target consumers. It is essential for the marketer to understand how consumers think and value a product. There has been a vast increase in the luxury market and attempts are being made to attract the youth through different marketing strategies. This research will identify the different belief parameter which is an important attitude of young people of India which influence them towards luxury brands and provide information for better understanding of young customer. Research Design:. Sample Design: Sample size: is hundred (100). Sample techniques: it is judgmental sampling these samples/ respondents will be selected from both NIFT students and young working professional’s i.e. young people’s working in companies like TCS, Infosys and Wipro. Observational Design: This research based on primary secondary data. The primary data are collected through structured questionnaire. Primary data generally means those raw data which are handled first handedly and haven’t any previous meaningful interpretation. Secondary data collected from different journals, book and internet on topic of people’s attitudes and luxury brands. Statistical design: we are going to segment young consumers based on their three important beliefs parameters (confidence, trust, optimism) as we know consumer belief is an important factor of consumer attitude. Our proposed segmentation tool is Cluster analysis. We will be using Hierarchical cluster with between groups linkage as the clustering method based on squared Euclidian distance. Wards Hierarchical Clustering Method: Ward considered hierarchical clustering procedures basedon minimizing the loss of information from joining two groups. This method is usually implemented with loss of information taken to be an increase in an error sum of squares criterion. ESS. First, for a given cluster k, let ESSk be the sum of the squared deviations of very item in the cluster from the cluster mean (centroid). If there are currently K clusters, define ESS as the sum of the ESSk or ESS = ESS1 + ESS2 + + ESS K At each step in the analysis, the union of every possible pair of clusters is considered, and the two clusters whose combination results in the smallest increase in ESS (minimum loss of information) are joined. Initially, each cluster consists of a single item, and, if there are N items, ESSk = 0, k = 1,2, , N, so ESS = O. At the other extreme, when all the clusters are combined in a single group of N items, the value of ESS is given by N ESS =j=1nxj-x(xj-x) where Xj is the multivariate measurement associated with the jth item and i is the mean of all the items. The results of Wards method can be displayed as a dendrogram. The vertical axis gives the values of ESS at which the mergers occur. Wards method is based on the notion that the clusters of multivariate observations are expected to be roughly elliptically shaped. It is a hierarchical precursor to nonhierarchical clustering methods that optimize some criterion for dividing data into a given number of elliptical groups. We discuss nonhierarchical clustering procedures in the next section Proposed Questionnaire: 1=strongly agree 2=agree 3=neither agree or disagree 4=disagree 5=completely disagree Please do tick which option you feel most†¦ Statement no 1: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"I buy luxury products because good quality of product† Statement no 2: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"Luxury means some extra things which is adding more value than the regular brands have† Statement no 3: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"I buy luxury products whatever I can afford whatever I want† Statement no 4: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"I preferred luxury products what I like, if I like it a lot and feel like it’s worth my money† Statement no 5: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"I preferred luxury brands because it brings higher aspiration in my life† Statement no 6: 3. 3. 2. 2. 5. 5. 4. 4. 1. 1. â€Å"I like to have BMW or Ferrari in future†.

pulp fiction :: essays research papers

Pulp Fiction is like boot camp for the Marines. You come into it from your civilized life, they subject you to violent language until you're numb, they abuse you verbally and physically until all of your normal feelings and values are reduced to dust. Leaving you aware that you have changed, and able to describe the change, you find yourself questioning the person you were previously. First thing you know you're saluting. This story is a cleverly disorienting journey through a landscape of danger, shock, hilarity, and vibrant local color. Nothing is predictable or familiar within this irresistibly bizarre world. You do not merely enter a theater to see Pulp Fiction: you go down a rabbit hole. Theater is an actor moving through time and space, telling a story. In Quentin Terintenio ¹s, Pulp Fiction, the actors portray savvy modern-day gangsters and the story is three stories told in backwards order. To say the least this not your average story. The theme of the story is redemption, and the journey to achieve that redemption. The characters are colorfully multidimensional and most importantly they are believable. The language of the story is street-smart and confident, like the characters. There is no main plot, only mirror plots that are reflections of each other. The theme of redemption is portrayed by two of the main characters of the story. These characters seek redemption and a new way of life, they each desire a more virtuous life. Butch (Bruce Willis) wants to pull off one last scam and then run away with the woman he loves. He seeks forgiveness and redemption through the future birth of his child. He wants his child to have a healthy childhood so that he will have the opportunity to hand down his precious gold watch, which was handed down to him. Jules (Samuel Jackson) has a near death experience and sees it as divine intervention that he is alive. Now he simply wants to leave his criminal lifestyle to  ³walk the earth ², and find his true self. Our story starts with the journey of the characters. The characters in this story are not simply black and white, from the moment you meet them you are drawn in and want to know more about them. The story ¹s intrigue, that element that makes the viewer curious, draws the audience in. And the story ¹s credibility, the consistency of the characters, holds the audience there, inside the movie.

Referencing and Paraphrasing

Preparation for mandatory test: Introducing Referencing Referencing is the key means by which you can avoid plagiarism and is central to the practice of academic honesty. The basic idea is that any time you use information, ideas or words from another source you need to use referencing to acknowledge the original author. Using someone else’s ideas without clearly identifying that this is what you have done is an obvious breach of the principles of trust and fairness which support academic endeavour.It can sometimes be difficult to know what  you are required to reference, and many students mistakenly believe that it is only academic publications which need referencing. In fact any time you use someone else’s ideas or information you need to reference: if you do not, you are plagiarising. The following lists help you understand when referencing is necessary and when it is not. When completing an assignment, the following sources must be referenced: * books and textbook s journal articles * newspapers and magazines * pamphlets and brochures * films, documentaries, TV programs and advertisements * web pages and all computer-based resources including blogs and blog posts, podcasts and vodcasts * letters and emails * personal interviews * lecture and tutorial notes * communications with lecturers, tutors and other professionals (emails and conversations) * reproduced * tables * charts * graphs * formulae * diagrams * illustrations * images * photographsWhen completing an assignment there is no need to reference: * your own observations – for example, in the experiment results section of a report * your own writing about your own experiences – for example, in a reflective journal * your own thoughts, comments or conclusions * your own analysis or evaluation – for example, in the opportunities and risks and recommendations sections of a report * your own interpretations of the significance of data or facts * your relation of data or facts to the argument of a report or essay – for example, in the recommendations section of a report * common knowledgeCommon knowledge There are some kinds of information that do not need to be referenced. Common knowledge – that is, knowledge held in common in the public domain – does not need to be referenced. For example, it is common knowledge that Australia is a democracy, and therefore a statement to this effect in an assignment does not need to be referenced. However, if you are discussing nuances of opinion from various Australian political parties on a topical issue, these views need to be referenced because they represent specialised knowledge.If in doubt about what can be assumed as common knowledge, consult your unit of study coordinator or tutor. The validity of information As a general rule, only credible sources should be used in university assignments. Information and ideas from websites, general members of the public and other students is not necessarily credible. Credibility stems from a quality assurance process. For example, articles in academic journals are usually peer reviewed, and have therefore been through such a process. University lecturers and tutors have been through an equivalent process.The internet does not have a standard quality assurance process. Information is frequently published with no checks for accuracy or substantiation. For these reasons you need to make sure that you assess the validity of information sourced from the web. Why should I reference? Beyond issues of academic honesty there are other good reasons to reference. As well as helping you to work in an honest manner, by making clear what is the work of others, referencing ensures that your marker knows what is your own work and that your assessments are marked fairly.Three good reasons to reference * Referencing is central to the development of your own knowledge and ideas * Many students feel confused about what is expected in terms of their use of sources and the presentation of their own ideas. While you are expected to present your own ideas in an assignment, a personal response to the assignment question is not adequate. Your marker looks for evidence that you have developed your ideas after close consideration of existing academic knowledge and ideas.In order to demonstrate that your ideas are based on thorough research, you need to refer to all relevant sources and present them in such a manner that you document their influence. * Referencing allows the marker to clearly identify your own ‘ voice’ * An important function of referencing is that it makes clear where a particular fact or idea has come from. Since your assignment will include a mix of your own ideas and ideas and information from other sources, it is crucial that your marker can easily identify the difference.If you do not include references, or do not adequately and accurately reference, you will be implying that ideas and informat ion are your own when they are not. This is plagiarism. * References are an important signpost for your marker In an assignment, your marker is looking for evidence that: * you have understood and assimilated ideas and information from your sources * you are able to analyse the significance of the ideas and nformation from your sources in the context of your assignment – for example, in the opportunities and risks section of a report * you are able to evaluate the relative relevance of the ideas and information from your sources in the context of your assignment – for example, in the recommendations section of a report * you are able to develop an argument based on the ideas and information from your sources  Ã¢â‚¬â€œ for example, in an essay. Good referencing helps your marker to clearly identify these qualities in your work. When should I reference? Knowing when you need to reference is only the first step in avoiding plagiarism.The second step involves learning ho w to integrate the information and ideas of others into your own work. Whenever you incorporate source material into your assignment you have a choice: to use the same exact words as the original, or to use your own words to express the idea or information. Summarising and paraphrasing offer alternatives to using direct quotations and ensure that you are able to develop your own voice and make clear your own contribution. Direct quotation A direct quotation is a word-for-word reproduction of someone else’s words, either written or spokenWhen you choose to use a direct quotation in your assignment, you need to: * Enclose the direct quotation in single quotation marks ‘†¦. ’, ensuring that all the words you have reproduced are included * Double-check your quotation to ensure that it is a word-for-word replication of the original and that the punctuation is also the same * Include the author’s family name (or source name), publication date and page numbe r, immediately after the quotation (or within the sentence where you use the quotation) * Ensure that the referencing details are accurate: your reader needs to be able to locate the original using this information.Quoted special words or phrases also need to be enclosed in quotation marks, even though they may not express an entire idea or sentence. A word of warning†¦ You should not rely too heavily on direct quotations in your assignments. While direct quotations can be useful in ensuring that you accurately transcribe a complex idea, if you use too many direct quotations in your writing you are letting your sources speak instead of establishing your own voice. This makes it difficult for your reader to ascertain what you have understood and what contribution you are making.When using sources it is important to ensure that you frequently re-express ideas in your own words and phrasing. Using your own words Paraphrasing and summarising are alternatives to using direct quotati ons, and allow you to express your source’s information and ideas in your own words. Paraphrasing A paraphrase is a short section of text that retains the source’s original meaning but expresses it in different words. In order to paraphrase you need to do more than simply change one or two words.To paraphrase legitimately, you need to first understand the original meaning, and then express this meaning in your own words, phrasing and sentences. Here is an example of how to paraphrase. The following passage is taken from page 180 of Schminke, M. , Arnaud, A. and Kuenzi, M. 2007, ‘The power of ethical work climates’ ? , Organizational Dynamics, vol. 36, no. 2, pp. 171-186. Moral sensitivity can be improved through training. To enhance moral awareness, organizations first need to explain clearly what constitutes unethical and illegal behaviour, and to clarify desired employee behaviours with respect to all organizational stakeholders.This requires clearly com municating formal, comprehensive ethics policies and procedures (e. g. , ethics codes) to employees at all levels, including managers, so as to provide formal boundaries for decisions, activities, and behaviours in the organization. However, awareness training should also probe the informal gray areas of comprehensive ethics policies. It may do so through the use of scenario studies, games, and interactive videos, which include ethical dilemmas that employees may face in their workplace.Such training opportunities allow individuals sufficient exposure to the practice of identifying ethical issues in realistic settings. Acceptable paraphrase Below is a legitimate rephrasing of the original text: Organizations can take steps to improve the ethical sensitivity of their employees by providing clear guidance on what is appropriate ethical behaviour and where the grey informal difficulties may lie through variety of methods including dilemmas, games and scenarios (Schminke, Arnaud and Kue nzi 2007). Unacceptable paraphrase Below is an unacceptable paraphrase.Rather than a legitimate rephrasing, this is a collection of direct quotes from the original, which have just been organised in a different order: Moral sensitivity can be improved through training, which can be delivered through the use of scenario studies, games, and interactive videos, which include ethical dilemmas that employees may face in their workplace (Schminke, Arnaud and Kuenzi 2007). Unacceptable paraphrase Below is another unacceptable paraphrase. In this case, it is unacceptable because it merely involves the alteration of a few words in the original:In enhancing moral awareness, organizations should explain clearly what constitutes unethical and illegal behaviour, and specify desired employee behaviours for all stakeholders in the organisation (Schminke, Arnaud and Kuenzi 2007). Hint: As well as highlighting your understanding, paraphrasing information and ideas allows you to integrate them more e asily into your own writing. Summarising A summary is an outline of the main or most relevant ideas presented in a source. When summarising, be absolutely sure to use your own words, phrasing and sentence structures!Hint: Summarising can be useful when you want to focus on particular ideas or particular information in a source. When paraphrasing and summarising, you need to: * Ensure that the words, phrasing and sentence structure are your own. If you paraphrase or summarise and your words are too similar to the source’s, this is plagiarism. * Include the author’s family name (or source name) and publication date immediately after the paraphrase or summary (or within the sentence). * Ensure that the referencing details are accurate: your reader needs to be able to locate the original source using this information.Remember, your own contribution includes your ability to clearly express someone else’s ideas or information in your own words and demonstrate understa nding of the relevance of this information in the context of your assignment. How do I reference? There are a variety of different referencing systems used to acknowledge sources in academic texts. Often, within a given unit of study, one particular system will be favoured so it is important that you check with your unit of study coordinator. It is imperative that you choose a single recognised system and use it consistently and accurately throughout your assignment.This includes paying close attention to the presentation of referencing details, including the order of information, and the precise use of commas, full stops, italics and quotation marks. The Harvard referencing system as specified in The University of Sydney Business School Referencing Guide is used in The University of Sydney Business School. This section provides a number of examples of how to reference sources, both in-text (i. e. , in the body of your work) and in the accompanying reference list. Reference lists an d bibliographiesA reference list only includes the sources directly referred to in the body of your work. A bibliography includes all works that have informed your work, both those directly referred to in the body of your work and those not. Note: Most assignments require a reference list only. If you are unsure whether or not a bibliography is also required, please check with your unit of study coordinator or your tutor. Direct quotation When a word-for-word quotation is integrated into the text of your essay, you must always provide referencing details in the sentence where the quotation is introduced.In both the reference list and the bibliography you must also provide full details of the  source quoted. To reference a short direct quotation of about 30 words or less, place single inverted commas around the author’s words, and place his/her family name, the date of publication, and the page number in brackets after the quotation, for example: Truly difficult ethical conf licts in the work place exist ‘between one’s deeply held, subjectively informed relational ways of being in the world and more objectively fashioned general rules’ (Ladkin 2006, p. 8). The corresponding entry in the reference list would look like this: Ladkin, D. 2006, ‘When deontology and utilitarianism aren’t enough: how Heidegger's notion of ‘ dwelling’ might help organisational leaders resolve ethical issues’, Journal of Business Ethics, vol. 65, no. 1, pp. 87-98. Below is an instance of using a direct quotation to refer to someone else's idea in your writing: Gilles Deleuze and Felix Guattari propose an unusual idea of philosophy. They define philosophy as the ‘art of forming, inventing, and fabricating concepts’ (1994, p. ). This idea is useful for exploring ways in which various forms of intellectual work can be seen not as a reflection on the world, but as an opportunity to intervene in the world. The correspo nding entry in the reference list would look like this: Deleuze, G. and Guattari, F. 1994, What is philosophy? , Verso, London. Quotations which are more than about 30 words must be set apart in the text by indenting in a block format, without using quotation marks. A font size one point smaller can also be used.Below is an instance of using a direct quotation to introduce someone else’s argument. Rowold and Heinitz (2007) make a link between trust and the transformation of followers in the following way: In addition, if the leader is a trustworthy model and represents a code of conduct, transformation occurs more easily. As a consequence of the leader's charismatic qualities and behaviours, followers identify with the leader. In turn, values and performance standards are more likely to be adapted by followers.Finally, transformational and charismatic leaders foster performance beyond expectations (p. 122). The corresponding entry in the reference list would look like this: R owold, J. and Heinitz, K. 2007 ‘ Transformational and charismatic leadership: assessing the convergent, divergent and criterion validity of the MLQ and the CKS’ ? , The Leadership Quarterly, vol. 18, no. 2, pp. 121-133. Quoting a fact Whenever you include a fact that is not commonly known information in your writing, you must use in-text referencing to identify the source.For example: The recent global financial crisis has led to significant rises in unemployment levels throughout the developed world. The November 2009 Australian unemployment rate of 5. 7 per cent (Australian Bureau of Statistics 2009) is a welcome sign that the economy may be on the road to recovery. The corresponding entry in the reference list would look like this: Australian Bureau of Statistics 2009, 6202. 0-Labour Force Australia – November 2009, viewed 15 December 2009, http://www. abs. gov. au/AUSSTATS/[email  protected] sf/mf/6202. 0 Paraphrasing and summarising If you use your own wor ds to express a source’s ideas or information, you must still reference the source by providing the author’s surname and the date of publication in brackets at the end of the relevant passage. For example: Marketing potentially harmful products, like genetic tests, poses a challenge for corporate decision-makers in making sure they appropriately balance the benefits and harm of their product in their advertising (Williams-Jones and Ozdemir 2008).The corresponding entry in the reference list would look like this: Williams-Jones, B. and Ozdemir, V. 2008, ‘Challenges for corporate ethics in marketing genetic tests’, Journal of Business Ethics, vol. 77, no. 1, pp. 33-44. Referencing according to the type of assessment task Although you need to reference in all university assignments (unless it is explicitly stated otherwise), what you are expected to reference – and how references must be expressed – depends on the type of assessment task. For ex ample, research essays require full referencing.However, other assessments, such as a closed book exam, are unlikely to require you to memorise entire quotations and page numbers. Reference requirements in some assessment tasks – for instance, oral presentations – are not as clear, and in such cases you should consult your unit of study coordinator or tutor. A note on using referencing systems This module helps you understand the principles and practice of academic honesty. It is essential that you learn and use the referencing system prescribed by each unit coordinator for any particular course of study.

The Beach - Rise Again Essay - 1069 Words

The sunrise. What a sight. The dreary dark of the night is lifting. It is being invaded by my strong sunrays. The silver ark has finally vanished. The night finished, my stretched arms appear filling the beach like a toddler colouring in their colouring book. Not perfect but getting there. My vibrant yellow and orange rays pierce through the cold of the night seeking out the damp from under the rocks warming every crack. As I was filling the beach with warmth I noticed a beautiful looking crab scuttling across the shoreline zigzagging and darting across the golden sand, trying to get to the rock pools adjacent to the beach. The shell was a mixture of colours: crimson, grey and verdant blending†¦show more content†¦Across the sand I see footprints trailing behind a man walking beneath me, his dog bounding and pirouetting all around him. The man’s face is haggard and gnarled like the bark of a tree from many an early morning walk in the biting wind and blinding sun. Allowing my gaze to wander to the far side of the beach, I see a group of burly fisherman heaving their battered but brightly coloured fishing boats up the beach towards the sea. At the sea’s edge they linger a while to methodically check their ragged nets for holes inflicted by many years of dragging across the ocean floor. On finding a hole a silver bearded fisherman quickly sets to work, weaving his bobbin in and out with a practised hand until the hole is no longer. Finally the boats are pushed out to sea with plenty of shouting and singing, bidding each other farewell with wishes for a safe journey and a plentiful catch. As another day progresses the subtle changes are clear to me. My progression upwards is nearly complete. On my journey I managed to fight away the clouds, my heat is too much for them, therefore they have given up and with help from the wind they have been blown far far away. With nothing to protect him from my scorching rays, the injured little crab limped clumsily along the beach,Show MoreRelatedCape Cod Erosion662 Words   |  3 Pagestextures, and all have different layers. A big problem in Cape Cod is beach erosion. The first reason why the beaches are eroding is because of rock jetties. Rock jetties that separate beaches interrupt the natural transfer of sand by the tides and wind. The second reason for beach erosion is rock walls, they have been built to protect homes but are actually stopping dunes from putting sand on the beach. Finally, the third reason for beach erosion is rising sea levels. Fast rising sea-levels would be expectedRead MoreJetblue Airlines : The Biggest Airline1190 Words   |  5 Pagesthe company with profit sharing and stock ownership. One weakness of Delta airlines is the relying on it s much older refurbished airplanes. Since oil prices are low they are able to save on costs but that could change if they oil prices increase again. US Airways has merged with American Airlines and the two have since become the world s largest airline but both have since faced losses since the 2008-2009 economic crisis. US Airways has also had poor customer service ratings which in this marketRead MoreAnimals Of Coastal Landscapes : The Spiny Porcupine Fish1048 Words   |  5 Pagesbeaches erode is by waves. Waves erode the beaches by moving the sand during the storms. If the waves break higher than the beach, the waves will take part of the sand, called the swash, and take it into the ocean, it will also deposit sand onto the bay. This has caused change to the landscape by making the beach sandy and keeping it level with taking the sand out and in again, this is called swash and backwash. There are different ways that we can stop erosion in beaches, such as transferring sandRead MoreAnalysis of the Methods Used to Make the Opening Battle Sequence of Saving Private Ryan Shocking and Realistic1649 Words   |  7 Pages of soldiers undergo whilst battling for their lives and nation at Omaha Beach, giving the footage a startlingly quality, which is improved by the use of de-saturated colours, which gave the images an almost surreal, silver-grey look, which had the effect of making events that were saddening and disturbing seem more so colourless, lifeless and cold. This also put the audience not only on the beach but into the perspective of the men of the American forces on that dayRead MoreSkin Cancer and the Elderly Essays1008 Words   |  5 PagesI was born and raised in Palm Beach County of south Florida. The ocean, beach, and sun are just another everyday routine in the lives of a south Floridian. Sun bathing is a hobby that I never realized was such a big deal until moving to Orlando; when going to the beach and tanning is a privilege only shared on occasion. In Palm Beach County, it is hard to find someone that isn’t ten shades darker then they are naturally otherwise. When reports about the negative effects of UV light came about, IRead MoreThe Outer Banks of North Carolina1153 Words   |  5 PagesAs I walk towards the ocean with the sand warm beneath my feet, the waves lap at my ankles, seeming as if they want to pull me out to sea. The sun rises over the horizon, reflecting off the waves and shimmering like gold. The salt air smells tangy as it stings my nose with the smell I crave while I am away from the ocean. The Outer Banks in Nor th Carolina has been my favorite place to go from my first memories. I look forward to going there every summer because there at the ocean I feel at home.Read MoreDescribe My Day1048 Words   |  5 PagesAs the sun begins to rise the seagulls begin to sing and I know that it is time to start my day. I get up, grab a cup of hot coffee and watch the world around me from my front porch breathing in the fresh ocean air. I am home. Ever since I can remember I have spent my summers at the shore with everyone I love around me. As I get older the summers keep getting shorter and I just wish I could be young again for one more summer. After I finish my cup of coffee I get dressed and throw on a pair of sneakersRead MoreDescriptive Essay About Beach1158 Words   |  5 Pagesthe house looked over the enclosed porch, over the sea wall, and onto the beach. Entranced by the lull of crashing waves, I would become memorized at the immensity of it all. I was never afraid of the ocean. As a child, my sister and I would long spend hours out on the beach in front of our house. We would build gigantic sand castles, collect seashells, and gleefully run into the water with all our clothes on. The the beach, and by extension, the ocean was always a safe haven for me. It providedRead MoreKihim Beach in Raigad, India1243 Words   |  5 Pagesdefinitely the ultimate sports beach in the konkan. It is a place full of trilling attractions that never fail to attract tourists all the year round. This is why it is regarded as one of the most famous beaches in alibag. The rocky stretches define the shoreline here and exhibits beautiful sceneries during sunrise and sunsets. Khanderi and Underi are the forts near the beach that provides beautiful views of sunsets. In the Shravan month every year pilgrims gather at Kihim beach to view the Swayambhu ShivlingRead MoreThe Surfrider Foundation Essay1493 Words   |  6 Pagesjust about every state, some portion of the beach is public land, which means that all members of the public have the right to use that portion of the beach. Surfrider recognizes that access to public beaches is the public’s right of access to waterways. The foundation also realizes the safety hazards of having a polluted ocean. Polluted oceans can mean dangers for swimmers and for other sea creatures that are important to us and our well-being. This beach friendly foundation is working very hard to